Hearts and Minds
The definitive thought-leadership conference
for Nordic executives


WINNING HEARTS AND MINDS
See up-close how the world’s largest market is getting up to speed after economic shutdown and an epic election. What changed? What are the new corporate and societal priorities? How is consumer behavior affected? What are the inevitable downstream impacts every industry should be ready for?
Meet the brains behind the fast movers and innovators. How are they making the most of the post-pandemic market forces and what is their best advice? How can you implement the latest in the way we now live, work and communicate?
In addition, you’ll get a weekly easy-to-read digest on what is happening in the battle to win hearts and minds.
WHY IT'S FOR YOU
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A program is seldom better than you expect, but this one truly was.
Abitious, insightful, and diverse.
It created an atmosphere of shared learning among the participants.
Eeva Salmenpohja
VP, Public Affairs
KESKO

WHAT TO EXPECT
NETWORKING
CONNECT WITH DC INSIDERS AND NORDIC BUSINESS LEADERS
SPEAKERS
CONVERSATIONS
THAT CHALLENGE YOUR
THOUGHTS AND ACTIONS
ACCESS
EXCLUSIVE SITE VISITS
THAT TAKE YOU
BEHIND THE SCENES
INSPIRATION
LEAVE INFORMED,
INVIGORATED AND
EMPOWERED

HIGHLIGHTS
· Welcome dinner with Washington insiders
· Meetings with political strategists and reporters
· Sessions with key influencers on disrupting trends
· Company visits
· Briefing at the IMF
· Embassy dinner
· Cultural program
#HeartsandMinds2021
FEATURED SPEAKERS

Kevin Moss
A new day for corporate sustainability practices has dawned. Kevin Moss, corporate sustainability expert and Global Director of the World Resource Institute’s Business Center, will lead an engaging keynote session to explore and showcase how businesses can develop sustainable strategies that drive growth.
Prior to joining WRI, Kevin helped transform sustainability into a business-growth strategy at BT where he oversaw the Net Good program. He was also an integral part of BT’s sustainability activities and held various roles in sustainability strategy, stakeholder engagement and sustainability reporting both in the UK and globally.
Recognized as a global leading voice in corporate sustainability, Kevin is the founding chairperson of the Energy and Environment Committee of the British American Business Association in Washington DC and is a member of the Advisory Board of Sustainable Brands among other notable organizations.
* More speakers to be announced soon! *
ABOUT LAST YEAR'S CONFERENCE
Kristiina Halonen
Ilmarinen
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With the excellent overview on sustainability I gained, I was able to share and implement fresh and exciting ideas immediately after I returned to the office.
Holger Streetz
Bathan
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Hearts and Minds offers access to the D.C. hotspots and excellent networking. Nordic West is brilliantly connected.”
Juha Laine
Metsä Group
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It is business-critical for us stay on top of the emerging bio-economy and the discussion around it. Hearts & Minds gave good insights from the US perspective and enabled valuable networking with my Nordic colleagues.
Joséphine Mickwitz
Glaston
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The program really gave me new angles regarding sustainability and bridging the differences between Europe and the U.S.
Very eye-opening.
And, loved the networking!

JOIN US AT HEARTS AND MINDS 2021
This year’s Hearts & Minds will take you straight to the epicenter of politics, developing consumer preferences and ambitious sustainability agendas.
April 7 - 9, 2021 in WASHINGTON DC
$5,100/PARTICIPANT
Travel and accommodations not included.
Payment by invoice or credit card accepted.
SECURE YOUR SPOT TODAY
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"Intense and comprehensive. It opened up a number of new angles for me. It was great to drill into hot topics with the guests and between the participants."
Jenny Santalo
VP, Marketing & Communications
VTT
5 ISSUES OF
HEARTS & MINDS
NEWSLETTER
3 DAYS
OF INSPIRATIONAL
PEOPLE AND PLACES
EXCLUSIVE
PROGRAMMING
IN WASHINGTON DC
