NoW USA LIVE Webinar Series
Join us to discover the corporate messages that resonate with stakeholders in the U.S. right now, and explore how they can be effectively communicated to increase credibility, visibility, and brand loyalty.
During the early stages of the coronavirus outbreak, communication in the U.S. focused largely on changes in business operations, followed by dire layoff announcements mixed with hopeful messages about better times to come.
That day may not have come quite yet, but as various states in the U.S. move to ease restrictions while attempting to create a new socially distant normal, the need to evolve corporate coronavirus messaging has emerged.
While the sentiment of compassion and caring has not changed, it's time to shift and evolve COVID-19 communication beyond "I hope you and yours are healthy during these uncertain and extraordinary times".
This webinar is hosted by Bianca Hutton, Director at Nordic West USA.